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Collecting beautiful things, taking photos,
writing, drawing, styling and design;
Peta Rudd created a career for herself
where she can enjoy all her eclectic
The photographer, stylist and blogger
is a self-confessed "Jack of all trades" whose work
covers everything from fashion to weddings.
"For me, styling and photography go hand in
hand. I can't imagine doing one without the other,"
"It's very difficult for me to hand over either role to
someone else because my vision is always so clear in
my mind and I am such a perfectionist."
Rudd picked up her first camera 20 years ago
and proved so proficient she was encouraged by
her photography teacher to apply to study at RMIT
"After I finished my course I was still torn
between all of my creative interests and was a little
overwhelmed by the photographic industry," Rudd
She took a break from photography, but eventually
pursued styling at the suggestion of a friend in the
"I styled for a couple of interiors magazines and
slowly got back into shooting for myself. My passion
reignited and grew from there.
"As soon as I was introduced to the world of styling,
all of a sudden everything clicked. I discovered that
the more diverse your interests and skills the better."
Rudd increased her skills base by taking to the
world of blogging and social media to share her work.
"To begin with it was a creative outlet and a place
to draw together my inspirations," Rudd says.
The decision to go freelance in 2010 confirmed the
need to be adept in social media and she launched a
new website - petarudd.com
The new career path also brought her back to
"It's just such an easy city to live in, everything's so
accessible. For me it's got a lot to offer," Rudd says.
"I see my business as being online and I can travel
almost anywhere in Australia to do it."
In recent years she has covered everything from
portraiture, modelling folios and look-books, to
wardrobe styling, branding images and editorial
She is also a regular photographer for Maybelline
New York Australia's online magazine, M-edition,
capturing local street styles.
"I'm looking here locally in Canberra for stylish
people and people who dress a little bit more
uniquely," she says.
"Wherever I am I just take my camera with me
and keep an eye out."
She is also working with Milkshake Creative on
their new bridal magazine Hitched and recently
added photographing weddings to her portfolio.
While the 36-year-old has made a career that
manages to combine all her interest she admits it
hasn't been an easy road to success.
"I am definitely very grateful to be able to do what
I love and make a living out of it, but having said
that it has been a very tough journey getting to that
Rudd is constantly thinking of new ways to market
herself and build her reputation.
"It's about creating your own opportunities instead
of sitting back and letting it come to you," she says.
"You have to work so hard to put yourself out
there and be seen."
Years of hard work have paid off for the creative
Canberran though and she is able to indulge her
passions on a regular basis.
She has been collecting beautiful items, vintage
clothing and props since university. She uses the
extensive collection in her work and is always
looking for more things to add.
"I've got a pretty trained eye now so I can pretty
quickly scan a shop and look for particular textures
or particular materials ... anything that grabs my
"I think it's the romantic within all creatives that
constantly seeks the beauty in life and also the fun,
"When you're working full time in this industry,
this has to be how you view things because you are
constantly on the go."
Not content to rest on her laurels, Rudd is working
on her own vintage clothing label and would one day
like to be published in the best fashion magazines,
exhibit her work, and create fashion and music
"I have so many goals and ambitions it's dizzying,"
Rudd says. "Essentially, I just want to continue
moving forward doing what I love most, meeting
other creatives and having fun with what we do and
most importantly, get paid to do it!"
To see Peta's work visit, petarudd.com
Torn between competing creative interests Peta Rudd stepped away from her passions before discovering
a job that could combine them all, JONI SCANLON discovers.
The Canberra Times | In The City Magazine
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